To develop blog content strategy, you must ensure thorough research and focus on the market as well as the audience. After that, the subsequent steps include deciding about the optimization strategies to make the blog rank high.
Below we list the key steps to create a compelling blog content strategy.
1. Determine your goals
The whole of your content strategy primarily relies on this key question – what’s the goal of your blog? Before starting off, define your aim and have a clear picture of the thing you wish to achieve with your effort.
Though, it is possible that you may have more than one goal for the blog. For instance, you may intend to increase sales, educate people, and build a brand at the same time. Yet, make sure that you do not expand your aims too much as this will only cause distractions. Besides, it will also be a turn-off for the readers as well to visit a blog that has no apparent focal point.
2. Research about buyer persona
The next important thing in a killer blog content plan is to research the buyer persona. By this, we mean defining the target audience for the blog, especially when you are new in the market. This will help you generate content that actually entices your target audience.
Likewise, if you are already present in the market, then see if you can expand the audience for your blog. Perhaps, based on the market situation, you may consider targeting a new age-group, a new ethnicity, and revise the overall strategy to target the new audience together with the old one.
3. Conduct competitive research
As the traditional market, you are likely to face a tough competition with established rivals in the digital market as well the moment you step in. To win over this competition, you should have thorough knowledge about the market situation.
Therefore, before starting over, assess where your audience lies, what problems they are facing, and which content types attract them the most.
Besides, keep an eye on your competitors, the kind of content they produce, and their strategies to lure readers. Including this research in your blog content strategy will help you surpass your rivals in the long run.
4. Define the topic ideas and target keywords
Although, the latest Google algorithms focus more on developing quality content. However, considering the cliché ‘Content is King’, the keywords still remain the biggest jewel of the crown of this king. Without appropriate keywords, you cannot optimize your blog and rank high on SERPs. Which also means that you won’t succeed in getting much traffic.
So, finding appropriate keywords according to the blog niche forms a crucial part of content strategy. Just pick out the right topics for your blog. You can also search blog content ideas online which will also help you choose appropriate keywords. Use them in your content naturally, do not overoptimize, and work on getting some reputed backlinks using the main keywords as the anchor text.
5. Choose The Type Of Content You Want To Create
The term ‘blog post’ is a diversified terminology that includes different types of blog content. From general articles to listicles and even social media posts, everything can be counted as a blog post.
So, while strategizing your blog, you should consider what kinds of posts it will have. Whether it will be short to long-form articles, images, written content mixed with videos, or others.
Here are some blog content examples to help you choose a format according to your requirements.